Bahrain bank launches Fatema, the world’s first Digital DNA Human

Fatema, Bank ABC digital employee (Bank ABC)

Fatema, Bank ABC digital employee (Bank ABC)

Manama: Bahrain-based Bank ABC and Soul Machines, a New Zealand based deep science & technology company, announced that “Fatema,” a fully autonomous, AI-driven Digital Human, would be an integral part of the Bank’s customer experience. The ‘digital employee’ accumulates experiences, learns, and responds to customers individually through experiential learning, adding human-like intelligence to AI.

Fatema uses an AI-powered Digital Brain to engage personally with customers. She will work alongside Bank ABC’s mobile-only digital bank team to offer a multi-faceted, personalized customer experience, the bank said.

Fatema’s human-like appearance offers naturalised and intuitive interactions in direct contrast to contemporary modes that involve clicking, scrolling, searching and typing, on the part of the customer.

She is designed to offer a unique banking experience to the mobile-only digital bank customers and will appeal to tech-savvy individuals who have superior service expectations.

In her day-to-day function, Fatema will be involved with social media to provide the latest news and updates about the Bank. She will also be available on specific digital channels where customers will be able to interact verbally with her on various subjects.

“This is truly an exciting time for Bank ABC. We have always been committed to pushing the envelope of digital innovation in the region and are thrilled to partner with ground-breaking companies like Soul Machines. Our newly established innovation function, led by Dr. Yousif Almas, spearheaded this initiative to take the banking experience to new frontiers.” Sael Al Waary, Deputy Group CEO, Bank ABC, said.

“AI will soon be an inseparable part of our lives, as individuals and as a community at large. It will redefine the workforce and the way we do business across industries including banking and finance. We believe the sooner we recognize its potential and adopt it, the better it is.”

Fatema is the first synthetic Digital Human deployed by Soul Machines, created using the company’s Digital DNA™ technology, which allows for the production of unique, hyper-realistic interfaces that drive new ways to communicate, collaborate and cooperate.

Fatema’s synthetic makeup was produced from a digital gene pool, which allowed Bank ABC to choose specific traits and attributes to develop the optimal digital human for their organization.

“It’s been a great experience working with Bank ABC to create Fatema and customize her abilities to meet the needs of their customers,” Greg Cross, Chief Business Officer of Soul Machines, said.

“Designing our first Digital Human completely from our Digital DNA™ technology, we were able to quickly create Fatema for Bank ABC to provide their customers with an authentic and ideal user experience.”

Fatema is expected to begin her employment soon.

Bank ABC provides retail-banking services through its network of retail banks in Jordan, Egypt, Tunisia and Algeria.

The bank is leading the Fintech agenda in the Middle East and North Africa (MENA) region and hosts the Middle East and Africa Fintech Forum annually with its subsidiary Arab Financial Services.

Soul Machines™ is a high-tech company of AI researchers, neuroscientists, psychologists, artists, and innovative thinkers, re-imagining how we will collaborate with machines.

The company is the first to deliver a platform for autonomous animation using its Digital Brain. Their vision is to humanize artificial intelligence to better humanity.

Soul Machines™ is now deploying the world’s first digital humans with some of the biggest corporate brands in the world in banking and finance, software and technology, automotive, healthcare, energy, and education industries.

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