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Horror in Yeouido

Horror in Yeouido

Brokerage houses in firing spree as business sours Brokerage houses are dramatically laying-off employees, as the bad economy continues to squeeze finances. Workers are obviously angry and so are customers, who question how the companies can attempt to promote optimism and encourage people to buy shares while corporate management in the industry is repeatedly hitting […]

Generic Viagra market overheated

Generic Viagra market overheated

The domestic pharmaceutical industry is struggling with the fallout of the American pharmaceutical firm Pfizer’s setback in the domestic anti-impotence drug market. Nearly 50 kinds of Viagra generics from 28 companies have flooded the market following an Intellectual Property Tribunal’s ruling in May that Pfizer’s patented rights to use sildenafil, a chemical substance essential to […]

Economics of gold medals

Economics of gold medals

Sports-industry complex powers Korea’s Olympic success Wherever Korea’s Olympic swimming champion Park Tae-hwan goes, three men follow him like his shadow. Physical therapist Park Chul-kyu is responsible for helping to relax his body and mind. Personal trainer Kwon Tae-hyun controls Park’s workout routines as well as what he eats. Interpreter Kang Min-gyu smoothens communication between […]

Trade reliance makes Korea vulnerable

Trade reliance makes Korea vulnerable

The government’s efforts to expand domestic demand have failed, letting its dependence on exports and imports surge over the past years. This may likely open the economy up to great shocks, if the current eurozone crisis gets worse and takes on global proportions. Recent data from the Bank of Korea (BOK) show that the country’s […]

Korea strikes FTA with Turkey

Korea signed a free trade agreement with Turkey, one of most promising nations in Europe, Wednesday, paving the way for brisk business transactions. Under the pact, Turkey is also expected to serve as a stepping stone for Korean firms to tap into fast growing Middle East and African markets, trade experts said. Korea’s Trade Minister […]

Animal marketing

Animal marketing

Department stores open small zoos to attract customers Inside its glass tank a big turtle creeps toward a child tapping the glass as the animal sits down and closes its eyes. In the next cage an iguana is clinging to a dried piece of wood flicking its eerily long tongue in and out. Nearby a […]

Toyota’s breakthrough

Toyota’s breakthrough

Japanese automaker aims to be pioneer in local hybrid market The past three years may have been the most challenging period for Toyota Motor Korea CEO Tommy H. Nakabayashi since he took office in January 2010. From the end of 2009 to early 2010, Toyota Motor was hit hard by massive recalls across the world. […]

Sex criminals banned from driving taxis for 20 years

Murderers, rapists and those convicted of other serious crimes will not permitted to drive a taxi from now on as part of government efforts to prevent offenses committed by cab drivers against female passengers. The Ministry of Land, Transport and Maritime Affairs said Wednesday that a revised law concerning the operation of passenger transport vehicles […]

CEOs seek to capitalize on London Olympics

CEOs seek to capitalize on London Olympics

The London Olympics are, of course, about allowing the world’s best athletes to compete against each other and fans to enjoy the games. But for major business leaders, it is also a good opportunity to boost bottom lines and enhance brand images. Korean business heavyweights are flocking to London to cheer on the Korean athletes […]

Best way to make Chinese brand names

Best way to make Chinese brand names

Effective Chinese character naming is important to make successful inroads into China market. In a report on how to make Chinese brand names, Kotra Beijing Office said Sunday (July 29) that the brand names in Chinese should contain the meanings that can reflect Chinese culture and future trend as is seen in the examples of Subway, […]

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