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K-pop, ‘hallyu’ emerge as powerful marketing tools for Korean consumer goods

K-pop, ‘hallyu’ emerge as powerful marketing tools for Korean consumer goods

  Sejong: At a trade fair exhibiting Korean goods in Bangkok in June, whenever a customer came to the small booth where he was promoting beauty products, Jake Choi would use his smartphone to show them a video clip as part of his sales pitch. The three-minute video includes a scene of popular South Korean […]

China’s ban shifting hallyu to Southeast Asia

China’s ban shifting hallyu to Southeast Asia

Kim Jae-heun – The Korea Times China’s recent restrictions on K-pop and K-dramas are shifting the Korean wave, or hallyu, to Southeast Asia, officials said Thursday. China has cancelled a series of concerts and the airing of Korean TV dramas and shows after the Korean government decided to deploy a U.S. Terminal High Altitude Area […]

“Descendants of the Sun” achieves international success

“Descendants of the Sun” achieves international success

“Descendants of the Sun” is the latest Korean drama to achieve an international success and overseas recognition, having only aired 10 episodes of the intended 16. The drama tells the story of Yoo Si Jin, a captain of the special forces in the military, and Dr. Kang Mo Yeon, and the romance they attempt in […]

Middle East’s first Hallyu festival in Abu Dhabi

Middle East’s first Hallyu festival in Abu Dhabi

According to “CJ Entertainment”, a Korean music company, their upcoming K-con festival for Korean culture “Hallyu” is going to be held on 25th March in Abu Dhabi’s “The Arena” open auditorium in UAE. The festival will include Kpop performances and other activities that would enable fans to enjoy Korean culture and what it offers including […]

Actor Lee Min Ho receives award for promoting tourism

Actor Lee Min Ho receives award for promoting tourism

The Ministry of Culture, Sports, and Tourism has crowned actor and hallyu star, Lee Min Ho, the “Shining Star of Tourism” of 2015. Starting in 2010, the Ministry of Culture, Sports, and Tourism has teamed up with Korea Tourism every year to present an award to those who best promote tourism in Korea. Other recipients of the […]

Top rookie Kpop groups and Korean dramas for 2015

Top rookie Kpop groups and Korean dramas for 2015

Towards the end of the year, the Korean entertainment industry starts making a compilation of stars and dramas that gained most popularity through the year. “Star News” conducted a survey to determine ‘2015’s Best Rookie Group,’ based on the expert opinions of 28 entertainment industry insiders such as agency reps, producers, broadcasting network producers, and […]

CL’s “Hello Bitches” makes it into ‘Dazed’s list of “Top 20 Tracks of 2015”

CL’s “Hello Bitches” makes it into ‘Dazed’s list of “Top 20 Tracks of 2015”

Digital magazine “Dazed” just released their list of “Top 20 Tracks of 2015” and 2NE1’s leader, CL, managed to get the 14th spot on the list with her newest solo track “Hello Bitches.” On December 8th, Dazed revealed their list of top tracks of 2015 which they described as“the most game-changing tracks of the last […]

EXO “Sing for You” in their latest winter song

EXO “Sing for You” in their latest winter song

EXO have revealed the Korean and Chinese music videos of their winter-themed title song “Sing for You.” The song “Sing for You” is the title track from EXO’s upcoming 5 songs mini-album of the same name. The moody, black and white music video features EXO members going through some good and bad times. According to ALLKPOP, as […]

Hallyu messengers must learn etiquettes

Hallyu messengers must learn etiquettes

Editorial: The seven-member hip-hop group Block B (Blockbuster) is under fire for joking about Thailand’s tragic flooding. The band and other K-pop stars need to learn manners. Thai social networking services are abuzz with angry comments critical of one of the group member’s joking about the Bangkok floods which killed 780 and left three missing […]

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