Appealing to consumers desires’ and fears
Marketers decieve to win business #1 In the TV commercial of an instant coffee mix, “French Cafe” from Namyang Dairy Products, famous actress Kim Tae-hee drinks the mixed coffee and whispers with a smile, “This is the right time to choose this coffee mix as long as you care about your health, because this contains […]
‘Ice age’ in the offing
Economy trapped in prolonged slow growth The Korean economy has entered a phase of prolonged slow growth where no major shocks exist but a myriad of small risks combine to undermine economic fundamentals at a gradual pace. Simply put, Asia’s fourth-largest economy is not likely to undergo a major crisis similar to the one in […]
‘Jeonse’ blues
Low earners struggle to find homes amid soaring rents Kim Ji-hye, a 37-year-old housewife in Hannam-dong, Seoul, is concerned as the “jeonse” contract with her landlord will soon expire and she will probably face a drastic rise in her deposit when renewing it. “I’m happy with my neighborhood as well as the house where I […]
We remember
It has been a year since Apple founder Steve Jobs died at the age of 56 after a long battle with cancer. Arguments are ongoing as to whether the innovation and dramatic changes in living habits and culture he initiated will continue. Early evidence from Korea, a nation fascinated with e-this and e-that, point toward […]
New cars ready to hit road
Foreign brands aggressively seeking bigger market shares Consumers here have tightened their purse strings but they seem to be open to buying imported cars. Foreign brands seem to be aware of this spending pattern and are poised to unveil new models to snap up a bigger slice of the pie. In the January-August period, a […]
Darkest days in Korean history
People suffered greatly under brutal Japanese colonial rule This is the ninth of a 10-part series of Korean history from its mythological, ancient beginning until the present day. This project is sponsored by several companies and public agencies including Merck Korea, eBay Korea, Daewoo Securities and Korea Post. ― ED. The first half of the […]
Korean firms out to fix booze problem
Observers paint election preview on macro-economic data It’s obvious that the economy will be of greatest concern to voters when they head to the polling booths come December to pick a new president. So observers could do much worse than break down the recent economy-related numbers when making their predictions on which candidate will end […]
Cho Yang-ho’s dream
Can Hanjin chairman acquire KAI this time? Hanjin Group Chairman Cho Yang-ho is seeking to transform Korean Air, the conglomerate’s flagship unit and the country’s largest carrier, into a leading international aerospace company by acquiring Korea Aerospace Industries (KAI). He also hopes to expand its hotel business to create synergy with the airline and other […]
Winner’s curse?
Can Woongjin chairman save troubled group? With Woongjin Holdings applying for court receivership, Wednesday, attention is being paid to how Woongjin Group Chairman Yoon Seok-keum will weather the biggest crisis of his business career. It seems that there are few options for the chairman. Given that he decided to put the holding company under court […]
Scientists aim to start stem cell therapy of Alzheimer’s by 2016
A team of Korean scientists are striving to develop a stem cell therapy for Alzheimer’s disease by 2016 based on their latest discovery of how to grapple with the degenerative illness. The team, led by professor Suh Yoo-hun at Seoul National University and RNL Stem Cell Research Institute head Ra Jeong-chan, said that their findings […]
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